Residence Life Branding Guidelines

Our visual identity is a shared language we use to communicate the essence of who we are. UBC’s visual representation means we show up in a memorable way — instantly recognizable as a place where, if you have the drive to shape a better world, UBC will support you in realizing your greatest potential.

Click below to ‘download’ the complete Residence Life branding guidelines document.

ResLife_brand_guideline_final Download

LOGO

When possible, use the primary logo only unless there is a reason for using the secondary logo.

Always use the original file. Right click and select “Save Picture As…” to download logo files as PNG.

Primary logo for use on white or bright backgrounds or images.

COLOUR PALETTE

Several colour options to pick from for a variety of different uses. Right click and select “Save Picture As…” to download logo files as PNG.

C / M / Y / K 60/40/0/0
R/G/B 105/144/237
HEX #6990ed

C / M / Y / K 75/10/50/0
R/G/B 86/167/150
HEX #56a796

C / M / Y / K 0 /60/40/0
R/G/B 244/133/128
HEX #f48580

C / M / Y / K 5/25/100/0
R/G/B 224/188/71
HEX #e0bc47

C / M / Y / K 100/68/4/0
R/G/B 0/93/166
HEX #005da6

C / M / Y / K 80/12/1/0
R/G/B 0/168/225
HEX #00a8e1

C / M / Y / K 0/0/0/0
R/G/B 255/255/255
HEX #ffffff

LOGO USAGE

When using the logo, always keep white space or breathing space around all sides of it to create a perfect distance. A good way to measure, is to take a square in the size of the letter ‘R+E’ from the logo. Keep at least that amount of space around all sides of word.